22 April 2015

New Direction For Realcold Sparks New Super Branch

Media Release
22 April 2015

 
Leading New Zealand refrigeration and air-conditioning wholesale supplier, Realcold, announced today it is opening its first Australian Super Branch in a bold new move to better service its existing customers and grow the business in Australia.

The company, which is owned by the Goodfellow family, has been operating in New Zealand since 1955 and in Australia for more than a decade. During the last 24 months it has analysed every aspect of the business to understand how to respond to changes in the industry and better serve its customers.
The first Australian Super Branch will open in Archerfield, Brisbane, in June. It follows Realcold opening a Super Branch in Christchurch earlier this year, which has been very well received by customers and suppliers.
 
CEO of Realcold Tony Broome says the Brisbane Super Branch will consolidate its smaller Queensland branches and create a better offering of equipment and parts for its customers.

"We have a long standing history within the industry, but the industry is changing. We know our customers want more support from us when they are on the go and when they visit our branches; they want to be able to get everything they need.
 
"As a result of reviewing our Australian operation we'll be opening this Super Branch in Brisbane, as well as beefing up our call centre. We're also changing our sales structure, so our staff are better placed to get out and see our customers. Gone are the days that we should expect customers to always come to us," says Broome.
 
The new Brisbane Super Branch will be located on Boundary Road in Archerfield, Brisbane and Broome says it is set to have a "fresh, tidy look and feel, will be easily accessible and will be fully equipped with products and parts."
 
Opening the Super Branch is part of a wider business strategy to grow the business across both sides of the Tasman and better serve customers. As part of the sales restructure, branch managers throughout the company are in charge of territories within their region and will travel more to see customers.
 
"We have also automated our systems so they run more smoothly, grown our call centre capability so we can better answer our customers' questions and are gearing up to introduce a digital sales solution in 2016.
 
"This is an exciting time for our company. It's about working in a smarter, more succinct way that benefits our customers," says Broome.